First Wave of Promotions
Over the last month I ran 10 promotions to test out various sites and marketing strategies for Kingston Raine and the Grim Reaper. Admittedly, the book is really hard to pigeon hole into a genre. It takes place in the afterlife during an attempted coup where the hero manages to teleport through fiction in an attempt to get back to his own world. If there was a category for 'the author was smoking some 'shrooms while writing this,' then Kingston Raine would fit quite snuggly in there. The result of it being hard to categorise is that most readers are probably expecting a different type of book than the one being pushed in front of them, and thus they might skip over this one as it is definitely not what they think of when they search through 'fantasy'. Another thing hampering my success is likely the lack of reviews. I'm sure it is more convincing to buy a book with 50 good reviews than just the 6 I have. But one problem at a time.
Since the US is going through an interesting time with election primaries I made sure my promos did not conflict with any election or public holiday. Without any further ado, here are my results:
9 April: Digital Book Spot. Cost: $10.50. Result: 4 sales.
16 April: Awesome Gang. Cost: $10. Result: 0 sales.
18 April: Bargain eBook Hunter. Cost: $22.50. Result: 1 sale.
20 April: Betty Book Freak. Cost: $15. Result: 3 sales.
1 May: Bookscream. Cost: $3. Result: 0 sales.
3 May: Discount Book Man. Cost: $10. Result: 0 sales.
6 May: eReader Cafe. Cost: $35. Result: 13 sales.
9 May: Lovely Books. Cost: $15. Result: 1 sale.
11 May: Read Cheaply. Cost: Free. Result: 2 sales.
16 May: Book Gorilla. Cost: $50. Result: 30 sales.
Overall, it cost $171 to run that leg of the promo. I sold 54 books. I'm not all that disappointed, since this is one of those trial-by-fire situations that everyone has to suffer through before getting any traction, and it's definitely useful to know which site works for me and which doesn't. I'm willing to try most of them again later in the year, but only with more reviews under my belt.
Updated: after speaking to Vinny at Awesome Gang he gave me an additional push on twitter and pinterest. Got 2 sales, so thanks to him!
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